Leebroderick Web Design

Why do I need a website?

One of the main reasons for having a website is because your customers expect it. Think of the last time you needed to learn about a business... did you use the yellow pages or did you search for the company on the Internet? Many consumers now search for information online prior to making a purchase at a store. Your website provides your business with a 24 hour presence you can use to make accessible information on products and services to customers and potential customers.

I'll put together my own site.

Remember a website is a reflection of your business. Your website can either project professionalism that shows a customer that you take their business seriously or it can express inexperience. Having an inferior website will lose you your chance of making a good first impression and most likely the potential customer. Creating a good looking website is only half the job. A good Web Designer makes sure that you site works successfully across various browsers, such as Internet Explorer, FireFox, Safari and others. A good Web Designer will also create your website to be accessible to alternative devices such as the PDA or a text reading browsers for the visually impaired. Leebroderick Web Design works with modern Web techniques to make your site accessible and we work with you to optimize your content for better search engine results.

Should I update my website?

Many businesses purchased websites years ago with the goal of having an Internet presence. At the time they were not concerned whether they were productively marketing to their audience. Just as your business grows, so should your website, adapting it too more effectively capture your target audience. Another reason to consider updating your website is because technology has progressed. Websites that were built in the past have a tendency to look outmoded and thus give the feeling to your potential customers that your business is "outdated".

Your website works in tandem with your marketing.

You can use your website to suggest items of a particular seasonal interest, or promoting special deals and sales. Your website allows you to update customers immediately on new products that are available or recent changes in service.

Your website can save your business time

Current and potential customers usually ask the same questions of your staff about products and services before committing to your business. Your website can save you time that would otherwise be spent on the phone or answering the same email repeatedly. By using your website to answer common inquires, you free up your staff's time.

Why can't I just buy a template?

You went into business because you knew you could offer something unique. You saw how you could stand out from the competition, so why now would you want to force your message into a pre-made web template that has been sold to hundreds of other businesses. For a website to be effective it should meet your business needs. A pre-made template forces you to reshape your content to fit some model that was made without any insight into your business.